In 2001, an era ended when Alfred passed away. He worked eight-hour days well into his 90s, driving over 40 miles to get to the factory.
A year later, our products became available in all 50 states, as well as throughout North America, Australia, Europe and Asia.
New products this decade included Cherry and Strawberry lip balm flavors (selected via Internet voting).
A new distribution center opened in 2004, ensuring that our lines of lip-saving balms were always arriving in the right place at the right time.
In 2006, Carma Laboratories, Inc. hired its first executive team, bringing new life to a 70-year-old company and ushering in an era of increased distribution and expanded product offerings.
A 2008 appearance on Oprah put the Woelbings and the whole Carmex® family in the spotlight, proudly spreading the news that Carmex® had sold more than a billion jars.
In 2009, company chairman Don Woelbing passed away. Carma Laboratories, Inc. continued its family-owned and operated legacy, led by Alfred’s grandsons, Paul and Eric Woelbing.