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Carmex Started in a Kitchen in 1937

Now, over 85 years later, we ship lip care products to over 150 countries worldwide! Our products range from medicated to natural and everything in between. As a small, family brand, we care deeply about our customers and are committed to helping you look and feel your very best!

The History of Carmex

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1937

Alfred Woelbing started making Carmex® by hand, pouring the medicated lip balm into the now-classic jars in his kitchen in an attempt to remedy his cold sores. He sold it the old fashioned way, visiting pharmacies one by one.

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1940

The operation grows, as Alfred sold Carmex® Classic Lip Balm from the trunk of his car. Only World War II can slow the sales, with the Army buying up lanolin — a key ingredient in Carmex® — to grease equipment and prevent rust.

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1950

Production grows with positive word of mouth, and Carmex® becomes too big for Alfred’s kitchen. In 1957, Carmex® moves to Wauwatosa, WI, a suburb of West Milwaukee.

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1960

Alfred continues to drive from pharmacy to pharmacy leaving product samples and pre-paid postcards.

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1970

This is the last decade of hand pouring Carmex®. With production steadily increasing, Carma Labs outgrows its Wauwatosa facility and moves to its present factory location in Franklin, another Milwaukee suburb, where mechanical pouring is introduced.

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1980

Carmex® expands. This time, into a squeezable tube, marking the company’s first significant packaging change.

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1990

A banner decade for Carmex®. Since 1999 pharmacists have ranked Carmex® the No. 1 recommended over-the-counter lip balm brand year after year, according to a survey done by Pharmacy Times magazine. Our Click Stick applicator with SPF 15 was introduced to the public.

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2000

Business is booming. Carmex® is available in all 50 states, Cherry and Strawberry lip balm flavors are introduced and a 2008 appearance on Oprah spreads the news that Carmex® has sold more than one billion jars.

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2010

Carmex® comes full circle, introducing a product that revisited the original problem Alfred created the company to solve – cold sores. In addition to Carmex® Cold Sore Treatment, two new lip balm product lines were also introduced: Carmex® Comfort Care and Carmex® Daily Care.

Carmex Influencer with Comfort Care Minis

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Carmex Influencer with Comfort Care Minis Package