Carmex® Brand Values

It’s all about comfort—and has been since our beginning in 1937. As a small, family brand, we value the people who use our products, so we continue to craft lip care that fits comfortably into your life.

Multitasking lip care for multitasking people

We believe that all lips should be comfortable—wherever you are, whenever you need it. So we source ingredients that work as hard as you do and serve multiple purposes to create formulas ready for whatever you’re taking on next.

We believe that you deserve products that work, no matter your level of lip dryness. That’s why we’ve tested our ingredients over generations, so only those proven to provide optimal moisture make it into our final formulas.

We value our family and our community. Working together is the best way to ensure the best result. We partner with our team of experts, and sometimes Mother Nature, to develop our clinical and natural products. And we never forget where we came from: the great state of Wisconsin.

We believe in many things here at Carmex®. But most of all, we believe in carrying on our tradition for the generations of lip balm seekers to come.