Executive Leadership Bio

Get to know the brains behind the Carmex® brand. Bio includes roles, responsibilities, achievements, work background, and education information.


Paul Woelbing is President of Carma Laboratories, Inc. and is the third generation of the Woelbing family to oversee the company. Paul is the grandson of founder Alfred Woelbing. He has 20 years’ experience in the industry.

Paul Woelbing has served as president for nearly a decade. He is responsible for ensuring the continuity and quality of all Carmex® lip balm products and for preserving the legacy of his grandfather’s formula. He is also committed to maintaining the cooperative style that is the cornerstone of Carma Laboratories, Inc. Paul Woelbing secured the future of the company by hiring a seasoned industry executive to lead the sales and marketing functions and by launching the company’s first advertising campaign for the iconic Carmex® Lip Balm brand.

Paul Woelbing continues the commitment started by his grandfather to stay true to the corporate culture and way of doing business: by focusing on maintaining product quality, customer satisfaction, and employee happiness, success will follow. To this day, Paul continues the Woelbing tradition of personally responding to customer inquiries with personalized email and handwritten letters. He believes it is imperative to encourage people to explore ideas, take smart chances, and ensure that Carmex® products are uncompromised in quality.

Paul Woelbing earned a BS in Art Education from the University of Wisconsin, Madison, and an MFA from the Tyler School of Art of Temple University, Philadelphia.

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