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Why Cranberries?


Not only are cranberries fresh and delicious, but there is so much more than meets the eyes to these little gems.

Their use has been documented in North America since at least 1550. From natural remedies to to dyes to juice or a delicious snack, Native Americans and early settlers counted on cranberries in a whole variety of ways.

In modern times, we now know that cranberries contain antioxidants, vitamins and Omega 3/6/9 which benefit skin and overall health. We’ve taken those beneficial qualities and created a unique lip butter that goes on smooth and naturally soothes.

So how do we get all that goodness? It actually comes from the cranberry seeds! The leftovers from juiced cranberries are cold-pressed to produce a nutrient-rich oil that transforms to a 100% pure cranberry seed butter. One Carmex SuperCran™ stick is the result of hundreds and hundreds of cranberries, all sustainably harvested.

Plus, cranberries are the state fruit of Wisconsin, and we’ve always been proud of our roots.

Your lips deserve the best. Count on cranberries to deliver.


SuperCran: A Wisconsin Connection

Carmex SuperCran™, a first-of-its-kind 100% natural lip butter, absorbs quickly to help moisturize lips.

Jun 27 2022

WHAT is SuperCran?

It’s time to introduce your lips to cranberries. You’ll be super glad you did.

Jun 27 2022

Why Cranberries?

One Carmex SuperCran™ stick is the result of hundreds and hundreds of cranberries.

Jun 27 2022

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