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WARNING: mycarmex.com Could Be Addictive
MILWAUKEE (Nov. 18, 2008) – Carma Laboratories, Inc., the makers of Carmex® lip balms, today unveiled its new Website: mycarmex.com. In association with the new site’s launch, the company also announced the top 10 reasons to visit mycarmex.com.
 “We know that Carmex users are serious about their lip balm and they also have a passion for enjoying life,” said Paul Woelbing, president of Carma Laboratories. “The new Website reflects this lifestyle and enables our customers to insert Carmex fun into more than just their pocket or purse,” he added.
Woelbing went on to say, “For years we have had to ward off rumors that our lip balm is addictive, even though all Carmex products are in full compliance with the Food and Drug Administration. However, I cannot make that claim about mycarmex.com – the new Website may be habit forming,” he added.
In addition to fun, interactive activities that allow visitors to create their own electronic greetings or design their own branded apparel, mycarmex.com features more traditional offerings, such as product descriptions, company history and answers to commonly (and not so commonly) asked questions.
Carmex lip balm is available in a variety of forms like jar, tube and stick; a variety of flavors like cherry, strawberry and mint; and many with sun protection.
Top 10 Reasons to Visit mycarmex.com
| 10) |
Launch your movie career (direct link to YouTube to upload Carmex videos). |
| 9) |
Find out what supermodels and the TSA have in common. |
| 8) |
Get free stuff (50 lucky winners chosen each week)! |
| 7) |
Plan a Carmex fashion show, complete with branded shirts, shoes and skateboards. |
| 6) |
Get into the holiday spirit (a portion of proceeds from merchandise sales support Toys for Tots). |
| 5) |
Discover double-secret uses for Carmex (other than as a lip balm). |
| 4) |
Find out if Carmex makers’ pets have chapped lips (Carmex is not tested on animals – even those with chapped lips) |
| 3) |
Share a Carmex Kiss (with the ones you love). |
| 2) |
Send the Carmex Kiss Off (to the ones you love not so much). |
| 1) |
Experience a warm, fuzzy feeling that may reduce your home heating bill. |
About CARMEX and Carma Laboratories, Inc.
For over 70 years, Milwaukee-based Carma Laboratories has manufactured Carmex brand lip balm. Carmex has been named the #1 pharmacist-recommended lip balm by Pharmacy Times magazine for the past 10 years. Carmex products are available at U.S. retailers, including Walmart, Walgreens, Target, CVS, Kroger, and Rite Aid, and online at Walgreens, CVS, Drugstore.com, Longs, Sam’s Club and REI. For more information, contact Carma Laboratories at (414) 421-7707 or visit mycarmex.com.
(See editors’ note for answers)
Media Contacts for CARMEX:
Peridot Group
E-mail: info@peridotgroup.net
Kristi Arndt: 763-782-0265/cell, 612-803-0861
Patti Winger: 651-436-3592/cell, 651-341-8991
Editors’ Note:
Answers are below or contact Peridot Group at info@peridotgroup.net to obtain the cheat sheet.
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