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CARMEX GOES GLAM: TINTS IN PLUM AND BERRY ADDED TO MOISTURE PLUS PREMUM LIP BALM
MILWAUKEE (December 2011) – Carma Laboratories Inc., the maker of Carmex® lip balm products, today announced the expansion
of its popular Carmex Moisture Plus™ ultra-hydrating lip balm with two new colors: Sheer Plum and Sheer Berry. The tinted lip
balms provide a hint of color in a satin gloss finish. Carmex Moisture Plus premium lip balm has a unique slant tip applicator
and provides intense moisturizing with vitamin E, aloe, shea butter and avocado butter. Moisture Plus also has an SPF 15 to
provide additional protection. These new lip balm products can be found at CVS and CVS.com. The suggested retail price is $2.99 each.
“Our new plum and berry Moisture Plus tints join our first tinted products—pink and peach. Women love the way the premium lip
balm gives their lips intense hydration with a slight hint of color at an affordable price,” said Paul Woelbing, president of
Carma Laboratories.
Other Moisture Plus products include tints of Sheer Peach, Sheer Pink and Original Carmex Moisture Plus, which provides a clear,
satin gloss finish. All Moisture Plus products work great alone, over or under lip color to provide enhanced moisture and color.
In addition to Moisture Plus, Carmex lip balm products are available in a jar, tube and stick, in several different flavors and
with sun protection. For 13 years running, Carmex is the most pharmacist-recommended lip balm; ranking number one in a national
survey of over-the-counter lip balm products by Pharmacy Times magazine.
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About Carmex and Carma Laboratories Inc.:
For more than 70 years, Milwaukee-based Carma Laboratories has manufactured Carmex brand lip balm. Carmex products are
available at most U.S. retailers and online. For more information, contact Carma Laboratories at (414) 421-7707 or visit
www.mycarmex.com.
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Editor Note: Product photos are available upon request. For additional information, visit the Carmex press room at
www.carmexpressroom.com.
Media Contacts for Carmex and Carma Laboratories:
Kristi Arndt, (763)782-0265, karndt@peridotgroup.net
Mark Sejvar, (323)363-3530, mark@peridotgroup.net
